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Dr Hina Khan

Associate Professor of Marketing

  1. 2024
  2. Published

    Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

    Fu, X., Fu, X., Ghauri, P. N. & Khan, H., 1/03/2024, In: The Journal of Product Innovation Management. 41, 2, p. 428-448 21 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. 2023
  4. Published

    Examining the efficacy of non-market and market driving activities of B2B international firms

    Khan, H., Khan, H., Abosag, I. & Ghauri, P., 31/05/2023, In: Industrial Marketing Management. 111, p. 97-108 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. E-pub ahead of print

    Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

    Rodrigo, P., Khan, H. & Valaei, N., 22/03/2023, (E-pub ahead of print) In: Journal of Fashion Marketing and Management. 27 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. 2022
  7. Published

    Ads in gaming apps: Experiential value of gamers

    Valaei, N., Bressolles, G., Khan, H. & Low, Y., 3/01/2022, In: Industrial Management and Data Systems. 122, 1, p. 78-106 29 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  8. 2020
  9. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. 2019
  11. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  12. 2018
  13. Published

    Sunday is the New Saturday: Sunday Trading Reforms and Its Effects on Family-run SMEs, Employees and Consumers.

    Khan, H., 19/11/2018, In: Journal of Small Business and Enterprise Development. 25, 6, p. 960-984 25 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  14. Published

    Sunday Trading in the New Millennium: Sunday is the new Saturday!

    Khan, H., 26/07/2018, Global Marketing Conference 2018 Proceedings. p. 1045 1 p. (Global Marketing Conference 2018 Proceedings).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNAbstract

  15. E-pub ahead of print

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Rodrigo, P., Khan, H. & Ekinci, Y., 18/05/2018, (E-pub ahead of print) In: Journal of Retailing and Consumer Services. 46, p. 139-148 10 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  16. 2015
  17. Published

    A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

    Khan, H. & Rodrigo, P., 1/12/2015.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  18. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  19. 2014
  20. Published

    Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

    Rodrigo, P. & Khan, H., 07/2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  21. Published

    An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

    Rodrigo, P., Khan, H. & Mcleay, F., 2014. 6 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  22. Published

    An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

    Khan, H. & Rodrigo, P., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  23. Published

    Investigation of key drivers of functional food consumption among elites in an emerging market

    Rodrigo, P. & Khan, H., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  24. 2013
  25. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  26. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  27. Published

    The relevance of Country of Origin as a mean to achieve consumers’ desired end goals

    Rodrigo, P., Khan, H. & Mcleay, F., 2013. 7 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  28. Published

    Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

    Khan, H. & Rodrigo, P., 2013. 14 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  29. 2012
  30. Published

    Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market

    Khan, H., Bamber, D. & Quazi, A., 1/08/2012, In: Journal of Marketing Management. 28, 9-10, p. 1190-1216 27 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  31. 2011
  32. Published

    Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  33. Published

    Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services

    Khan, H., Rodrigo, P. & Koku, P. S., 2011. 30 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  34. Published

    Sunday shopping forever?

    Khan, H., Mcleay, F. & Bentham, P., 2011, Proceedings of the Academy of Marketing Conference 2011: marketing field forever.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  35. Published

    To buy local or global?

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  36. 2010
  37. Published

    Service excellence means treating staff as customers

    Khan, H., 27/05/2010, In: Times Higher Education.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  38. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  39. 2009
  40. Published

    How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?

    Khan, H. & Ede, D., 1/01/2009, In: Journal of Small Business and Enterprise Development. 16, 2, p. 335-354 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  41. Published

    Implementing service excellence in higher education

    Khan, H. & Matlay, H., 1/01/2009, In: Education and Training. 51, 8-9, p. 769-780 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  42. Published

    Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  43. Published

    Implementing service excellence to become a winning organisation,

    Khan, H. & Hedley, K., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  44. Published

    Transition of Pakistan economy: market scope, barriers and COO effects on consumer choice of foreign products

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  45. 2008
  46. Published

    Country of origin effects, brand image, and social status in an emerging market

    Khan, H. & Bamber, D., 1/09/2008, In: Human Factors and Ergonomics in Manufacturing and Service Industries. 18, 5, p. 580-588 9 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  47. 2007
  48. Published

    Market entry using country-of-origin intelligence in an emerging market

    Khan, H. & Bamber, D., 1/01/2007, In: Journal of Small Business and Enterprise Development. 14, 1, p. 22-35 14 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  49. Published

    Country of origin effects on brand image and social status in an emerging market

    Khan, H. & Bamber, D., 2007.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  50. 2006
  51. Published

    COO effect on elite consumers’ perception of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2006.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  52. 2005
  53. Published

    COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2005.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  54. 2004
  55. Published

    Country-of-origin effect among elite consumers in an emerging market

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  56. Published

    Country-of-origin effect on Pakistani consumers’ purchasing decisions

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

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