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Dr Jekaterina Rindt

Lecturer in Marketing

Jekaterina Rindt

Charles Carter Building



Tel: +44 7778 011428

Research Interests

Jekaterina Rindt researches strategic aspects of marketing and purchasing in international business markets. Focusing on how firms deal with risk, uncertainty and change in business-to-business interactions, Jekaterina studies how managers use business artefacts (such as industry standards, General Terms and Conditions, framework contracts, insurance) in international food retailer-manufacturer relationships. This research contributes theoretically and methodologically to the development of an alternative conceptualisation of risk and how firms deal with risk in business relationships by developing a synthesis between business network and institutional theory.

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