Jekaterina Rindt researches strategic aspects of marketing in international business markets. Her research explores how firms deal with risk in global business-to-business interactions in the contexts of innovation and network governance. Her interdisciplinary approach integrates strategic marketing and legal perspectives. Empirically, her work draws on the integration of several qualitative research methods, including, among others, action research and the analysis of institutional devices such as industry standards, General Terms and Conditions, framework contracts and insurance agreements. 

Current Teaching

MKTG101 (Introduction to Marketing): Understanding Markets; Marketing and Managing with Big Data.

MKTG233: Digital Marketing (Module Leader)

MKTG301: Strategic Marketing (Module Leader)

MKTG302: Strategic Negotiations (Seminar Tutor)

Selected postgraduate teaching on the MSc in Marketing and Executive MBA (Digital Marketing; Big Data).

Professional Roles

Jekaterina holds two professional roles: She is the lead for Undergraduate Admissions for the Marketing Department and the departmental Research Seminar Convener. 

Jekaterina is a fellow of the Britisch Higher Education Academy and holds PG-CAP I & II certifications.

Qualifications

BA in International Business Studies (International University in Germany/ Steinbeis Hochschule); MSc in Advanced Marketing Management (Lancaster University); PhD in Marketing (Lancaster University). 

PhD Supervision Interests

Jekaterina is willing to consider supervision of PhD students in the following areas: Risk and uncertainty in international business relationships and markets; network and transnational governance; institutional entrepreneurship; policy making and regulations in the context of emerging technologies and new markets.