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Josiane Fernandes

Lecturer in Marketing, Research Student

Josiane Fernandes

Charles Carter Building

LA1 4YX

Lancaster

Office Hours:

Wednesdays and Thursdays, 1-2pm, C28, Charles Carter

Research overview

I'm keen to explore how people living in urban but yet extreme conditions - settings of violence and institutional and social "voids" - manage to overcome barriers and find the motivation to shape the world around them.

My research explores how people in extreme market contexts manage to engage in markets and market shaping. Specifically, which infrastructure, devices, and practices are involved in overcoming barriers such as stigma and intermittent armed conflict to market making. I take an Actor-Network Theory (ANT)/Market studies approach to explore how local micro-entrepreneurs work to create ‘better markets’ – bottom-up markets versions that benefit indigenous actors and their communities. 

Current Teaching

2018 - MKTG303 - Global Marketing

2018 - MKTG229 - Routes to Marketing

2015-2017 MKTG101 - Introduction to Marketing

Research Grants

CAPES Scholarship (Brazil)

LUMS Scholarship 

LUMS Conference Grant

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