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Professor Katy Mason

Professor of Markets, Marketing and Management

  1. 2020
  2. Published

    Performing a myth to make a market: The construction of the ‘magical world’ of Santa

    Palo, T. E. M., Mason, K. J. & Roscoe, P., 1/01/2020, In : Organization Studies. 41, 1, p. 53-75 23 p.

    Research output: Contribution to journalJournal article

  3. 2019
  4. Unpublished

    Making Accountability and New Means of Competing for 'Green' Energy Storage Markets

    Jalili Tanha, T., Mason, K. & Palo, T., 3/09/2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Poster

  5. Published

    Managing technological uncertainty in science incubation: A prospective sensemaking perspective

    Friesl, M., Ford, C. J. & Mason, K. J., 1/09/2019, In : R and D Management. 49, 4, p. 668-683 16 p.

    Research output: Contribution to journalJournal article

  6. Published

    Bringing Competition Down-to-Earth: Strategic Valuation Practices in the Making of a Circular Economy for Power

    Jalili Tanha, T., Mason, K. & Palo, T., 4/07/2019, p. 1-40. 40 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  7. Published

    Markets under the Microscope: Making Scientific Discoveries Valuable through Choreographed Contestations

    Mason, K. J., Friesl, M. & Ford, C. J., 1/07/2019, In : Journal of Management Studies. 56, 5, p. 966-999 34 p.

    Research output: Contribution to journalJournal article

  8. Published

    Realising the value of open innovation in policy making: Equipping entrepreneurs for valuation work

    Whitham, R., Pérez, D., Mason, K. & Ford, C., 31/05/2019, In : The Design Journal. 22, Suppl. 1, p. 189-201 13 p.

    Research output: Contribution to journalJournal article

  9. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In : Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to journalJournal article

  10. Unpublished

    (Re)Producing the favela space as a market through socio-technical assemblages: The use of digital technologies in the Rocinha favela

    Fernandes, J. & Mason, K., 2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  11. Published

    Imagining to (Re-)Organize Markets: Conceptualizing Market Fiction in the Performance of a Circular Economy

    Jalili Tanha, T., Mason, K. & Palo, T., 2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  12. 2018
  13. Unpublished
  14. Unpublished

    Strategizing-as-Competing: Performing Markets for a Circular Economy of Electric Car Batteries

    Jalili Tanha, T., Mason, K. J. & Palo, T. E. M., 22/09/2018, (Unpublished) p. 1-9. 9 p.

    Research output: Contribution to conference - Without ISBN/ISSN Other

  15. Published

    Strategizing-as-Competing Practices to Situate a New Market for Power in a Circular Economy

    Jalili Tanha, T., Mason, K. J. & Palo, T. E. M., 6/09/2018, p. 1-8. 8 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  16. Published

    Strategizing as Fictionalizing a Circular Economy for EV Batteries

    Jalili Tanha, T., Mason, K. J. & Palo, T. E. M., 3/09/2018.

    Research output: Contribution to conference - Without ISBN/ISSN Poster

  17. Published

    Management Education in Turbulent Times

    Anderson, L., Paul, H., Mason, K. J. & Rivers, C., 1/08/2018, In : International Journal of Management Education. 42, 4, p. 423-440 18 p.

    Research output: Contribution to journalEditorial

  18. Unpublished

    Strategizing practices as social change: enrolling market actors in a circular economy for power

    Jalili Tanha, T., Mason, K. J. & Palo, T. E. M., 28/06/2018, (Unpublished) p. 1-4. 4 p.

    Research output: Contribution to conference - Without ISBN/ISSN Abstract

  19. Published

    Strategizing to Situate a New Market for Power in a Circular Economy

    Jalili Tanha, T., Mason, K. J. & Palo, T. E. M., 6/06/2018, p. 1-46. 46 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  20. Published

    Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938–1958)

    Stigzelius, I., Araujo, L., Mason, K. J., Murto, R. & Palo, T. E. M., 2018, In : Consumption, Markets and Culture. 21, 4, p. 347-372 26 p.

    Research output: Contribution to journalJournal article

  21. 2017
  22. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In : Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to journalEditorial

  23. E-pub ahead of print

    Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector

    Mason, K., Friesl, M. & Ford, C. J., 19/07/2017, In : Industrial Marketing Management. 67, p. 52-69 18 p.

    Research output: Contribution to journalJournal article

  24. Published

    Creating the competitive edge: a new relationship between operations management and industrial policy

    Spring, M., Hughes, A., Mason, K. & McCaffrey, P., 1/03/2017, In : Journal of Operations Management. 49-51, p. 6-19 14 p.

    Research output: Contribution to journalJournal article

  25. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In : Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to journalJournal article

  26. Published

    Impact and management research: exploring relationships between temporality, dialogue, reflexivity and praxis

    MacIntosh, R., Beech, N., Bartunek, J., Mason, K. J., Cooke, W. M. & Denyer, D., 01/2017, In : British Journal of Management. 28, 1, p. 3-13 11 p.

    Research output: Contribution to journalEditorial

  27. Published

    Strategizing-as-Competing: A Conceptual Review and Call for an Interdisciplinary Approach to Further Studies in Strategizing-as-Competing

    Jalili Tanha, T. & Mason, K., 2017, p. 1-10. 10 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  28. 2016
  29. Published

    Meet and greet with Santa: the role of narratives and narration in reproducing and performing a ‘sleeping’ market

    Palo, T. E. M. & Mason, K. J., 8/06/2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  30. Published

    Performing reform in the English National Health Service

    Araujo, L. & Mason, K. J., 8/06/2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  31. Published

    New Economic Models In Health & Wellbeing Markets: the case of the Stevenage Bioscience Catalyst

    Mason, K. J., Ford, C. J. & Friesl, M., 3/03/2016

    Research output: Exhibits, objects and web-based outputsDigital or Visual Products

  32. Published

    Myth, ideas and empowerment: exploring how market actors constitute, perform and dismantle the ‘Durga Puja'

    Chakrabarti, R. & Mason, K. J., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  33. 2015
  34. Published

    Teaching and Learning in the Disciplines: an HEA-funded project

    Mason, K. J., 1/10/2015, The Higher Education Academy. 10 p.

    Research output: Book/Report/ProceedingsCommissioned report

  35. Published

    Videoing and ways of seeing management practices

    Mason, K., 4/09/2015, British Academy of Management Conference Proceedings 2015. Portsmouth, UK: British Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  36. Published

    Using corporate identity artifacts to shape the practices of new strategic business relationships

    Mason, K. & Simoes, C., 1/08/2015, Academy of Management Conference 2015. Vancouver: Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  37. Published

    Music and the making of markets

    Mason, K., 02/2015, Organising music: theory, practice, performance. Beech, N. & Gilmore, C. (eds.). Cambridge: Cambridge University Press

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  38. Published

    Can the pragmatist logic of inquiry inform consumer led market design

    Chakrabarti, R. & Mason, K. J., 2015, In : Advances in Consumer Research. 43, p. 212-217 6 p.

    Research output: Contribution to journalJournal article

  39. Published

    Exploring the performativity of marketing: theories, practices and devices

    Mason, K., Kjellberg, H. & Hagberg, J., 2015, In : Journal of Marketing Management. 31, 1-2, p. 1-15 15 p.

    Research output: Contribution to journalEditorial

  40. 2014
  41. Published

    Designing better markets for people at the BoP

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned markets: economic ordering for multiple values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  42. Published

    Studying management practices: degrees of engagement in observational research

    Mason, K., Beech, N., Denyer, D. & MacIntosh, R., 9/09/2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  43. Published

    Expectations in networks: market shaping devices of the driverless car

    Araujo, L., Mason, K. & Spring, M., 2/09/2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  44. Published

    Market empowerment - for six days only: an exploration of the empowerment of market actors to constitute, perform and dismantle

    Chakrabarti, R. & Mason, K., 5/06/2014. 34 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  45. Published

    Expectations and foresight as market shaping devices: the case of driverless cars

    Araujo, L., Mason, K. & Spring, M., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  46. Published

    Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies

    Palmer, M., Simmons, G. & Mason, K., 2014, In : Journal of Marketing Management. 30, 3-4, p. 383-408 26 p.

    Research output: Contribution to journalJournal article

  47. 2013
  48. Published

    Offshoring and outsourcing of administrative and technical services: a modularity perspective

    Spring, M., Araujo, L. & Mason, K., 12/2013, Managing services: challenges and innovation. Haynes, K. & Grugulis, I. (eds.). Oxford: Oxford University Press, p. 154-173 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  49. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In : Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to journalJournal article

  50. Published

    Causal social mechanism: from the what to the why

    Mason, K., Easton, G. & Lenney, P., 04/2013, In : Industrial Marketing Management. 42, 3, p. 347–355 9 p.

    Research output: Contribution to journalJournal article

  51. Published

    Market making at the bottom-of-the-pyramid

    Chakrabarti, R. & Mason, K. J., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  52. 2012
  53. Published

    Researching Management Practices: Understanding, Explaining and Improving the Practice of Management

    Mason, K., Denyer, D., Beech, N., Radnor, Z., Cropper, S., O'Mahoney, J. & Palmer, M., 10/09/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  54. Published

    Market sensing and situated dialogic action research (with a video camera)

    Mason, K., 09/2012, In : Management Learning. 43, 4, p. 405-425 21 p.

    Research output: Contribution to journalJournal article

  55. Published

    Marketers and Price-Fixing Conspiracies: Collusion as Practice

    Pressey, A. & Mason, K., 07/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  56. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  57. Published

    Market futures/future markets: Research directions in the study of markets

    Kjellberg, H., Storbacka, K., Akaka, M., Chandler, J., Finch, J., Lindeman, S., Löbler, H., Mason, K., McColl-Kennedy, J. & Nenonen, S., 1/06/2012, In : Marketing Theory. 12, 2, p. 219-223 5 p.

    Research output: Contribution to journalReview article

  58. Published

    A Commentary on the Role of Actors in Combining Resources into Complex Solutions

    Mason, K., 02/2012, In : Journal of Business Research. 65, 2, p. 151-152 2 p.

    Research output: Contribution to journalJournal article

  59. Published

    Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

    Mason, K. & Leek, S., 02/2012, In : Industrial Marketing Management. 41, 2, p. 319-332 14 p.

    Research output: Contribution to journalJournal article

  60. Published

    Innovating markets by putting business models to work

    Mason, K. & Palo, T., 01/2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  61. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In : European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to journalJournal article

  62. Published

    Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In : European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to journalJournal article

  63. Published

    Shared learning in supply networks: evidence from an emerging market supply network

    Mason, K., Oshri, I. & Leek, S., 2012, In : European Journal of Marketing. 46, 11-12, p. 1743-1762 20 p.

    Research output: Contribution to journalJournal article

  64. 2011
  65. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In : Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to journalJournal article

  66. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  67. Published

    The Management Practices & Materials of Market Makers

    Mason, K. & Simoes, C., 4/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  68. Published

    Approaches for Studying Management Practices: Professional Development Workshop

    Mason, K., Beech, N. & Denyer, D., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Other

  69. Published

    Approaches to Studying Management Practices

    Mason, K., Beech, N. & Denyer, D., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  70. Published

    Business models for complex performance: procuring aerospace engineering design services

    Spring, M. & Mason, K., 2011, Procuring Complex Performance: Studies in Innovation in Product-Service Management. London and New York: Routledge, p. 99-119 21 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  71. Published

    Rigour, Relevance & Action: Exploring the Impact of Video on B2B Action Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  72. Published

    The art of business models

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  73. Published

    The Use of Video in Situated Dialogic Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  74. Published

    Using business models to shape business success

    Mason, K. & Spring, M., 2011, 24 p. London : Advanced Institute of Management Research.

    Research output: Other contribution

  75. 2010
  76. Published

    The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

    Leek, S. & Mason, K., 04/2010, In : Industrial Marketing Management. 39, 3, p. 400-412 13 p.

    Research output: Contribution to journalJournal article

  77. Published

    Assessing a new business partner: how coporate identity assists the evaluation process

    Mason, K. & Simoes, C., 2010. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  78. Published

    The Wall Paper

    Easton, G., Fry, J. & Mason, K., 2010. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  79. 2009
  80. Unpublished

    Artefacts of corporate identity and business relationships.

    Mason, K. & Simões, C., 09/2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Other

  81. Unpublished

    Boundary objects and buyer-seller relationships.

    Mason, K. & Easton, G., 09/2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Other

  82. Published

    Network pictures : building an holistic representation of a dyadic relationships.

    Leek, S. & Mason, K., 08/2009, In : Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to journalJournal article

  83. Unpublished

    A framework on the expressions of corporate identity within a supply network

    Mason, K. & Simões, C., 2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Other

  84. Published

    Artefacts of corporate identity and business relationships

    Mason, K. & Simoes, C., 2009, IMP (Marseilles) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  85. Published

    Network pictures: building an holistic representation of a dyadic business-to-business relationship

    Leek, S. & Mason, K., 2009, In : Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to journalJournal article

  86. 2008
  87. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 06/2008, In : Journal of Management Studies. 45, 4, p. 774-799 26 p.

    Research output: Contribution to journalJournal article

  88. Published

    Corporate identity and business-to-business relationships

    Mason, K. & Simoes, C., 2008, AM (Aberdeen) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  89. Published

    Markets, business models and growth of the firm

    Mason, K., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  90. Published

    Network pictures: building holistic dyadic relationships

    Mason, K. & Leek, S., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  91. Published

    Offshore Outsourcing: Operating in emerging market economies

    Mason, K. & Oshri, I., 2008, Knowledge processes in Globally Distributed Contexts. Basingstoke: Palgrave Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  92. Published

    SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK

    Mason, K., Oshri, I. & Leek, S., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  93. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  94. 2007
  95. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  96. Published

    Implementing flexible business models

    Mason, K. & Mouzas, S., 2007, Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  97. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 2007, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  98. Published

    Reframing business relationships: the impact of M&As

    Mason, K., 2007, IMP Journal Series (Trondheim, Norway) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  99. Published

    The co-evaluations of business models: learning to dance offshore

    Mason, K., Oshri, I. & Leek, S., 2007, EGOS (Vienna University of Economics and Business Administration, Vienna) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  100. 2006
  101. Unpublished

    An exploratory investigation into the multiple levels of corporate identity within alternative business models.

    Mason, K., Simões, C. & Leek, S., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Other

  102. Unpublished

    An investigation of the utilization of communication methods in a business to business relationships.

    Leek, S. & Mason, K., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Other

  103. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In : Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to journalJournal article

  104. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In : Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to journalJournal article

  105. 2005
  106. Published

    Practitioner problems with gauging market orientation: an exploratory investigation.

    Mason, K. & Harris, L. C., 08/2005, In : Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to journalJournal article

  107. Published

    An exploratory investigation into the association between supply network relationships and corporate identity

    Mason, K. & Simöes, C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  108. Published

    Pitfalls in evaluating market orientation: an exploration of executives' interpretations

    Mason, K. & Harris, L. C., 2005, In : Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to journalJournal article

  109. Unpublished

    The absorptive capacity in buyer-supplier networks : a case analysis in an emerging market supply network.

    Mason, K. & Oshri, I., 2005, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN Other

  110. Published

    The association between supply networks, market orientation and business performance: a critical analysis of four different models

    Mason, K. & Harris, L. C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  111. 2004
  112. Published

    Knowledge exploitation in product programs: a comparison between the mass production and made to order paradigm

    Oshri, I., Kotlarsky, J. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  113. Published

    The co-evolution of firms and their suppliers: a knowledge based perspective

    Oshri, I. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  114. 2000
  115. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  116. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  117. 1999
  118. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  119. Published

    The effect of new organisational forms on market orientation: maximising customer value services

    Mason, K., 1999, Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, p. 74-96 23 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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