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Research

Dr Killian O'Leary

Lecturer in Marketing

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  1. 2024
  2. Published

    Broken promises: A day in the life of a carer

    Higgins, L. & O'Leary, K., 9/04/2024, Responsible Marketing for Well-being and Society: A Research Companion. Saren, M., Hassan, L. M., McGowan, M., Craig Smith, N., Surman, E. & Varman, R. (eds.). London: Routledge, p. 103-118 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. 2023
  4. Published

    ‘Gamifying Guinness’: A Netnography of New Porter

    O'Leary, K., 26/07/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    The Marketplace and I: Commercial Experiences of Disability Explored through Art

    Higgins, L. & O'Leary, K., 27/06/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    ‘Clap for “some” carers’: Problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers

    Higgins, L. & O’Leary, K., 1/03/2023, In: Marketing Theory. 23, 1, p. 11-32 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    How ‘clap for our carers’ made some informal caregivers feel undervalued and unseen

    Higgins, L. & O'Leary, K., 5/01/2023

    Research output: Exhibits, objects and web-based outputs › Blog

  8. 2022
  9. Published

    'Who got the assist' - Fantasy Football and a New Age of Football Fandom

    O'Leary, K., Cronin, J. & Patterson, A., 5/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Fantasy Football and semio-capitalism: The hyperstitional dynamics of consumer escapism

    O'Leary, K., Cronin, J. & Patterson, A., 10/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. 2021
  12. Published

    Online Gambling During Lockdown: Understanding Problems in the Network

    O'Leary, K. & Murphy, S., 8/07/2021.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  13. 2020
  14. Published

    Netnography to Explore Gambling Practices

    O'Leary, K., 29/12/2020, Netnography Unlimited: Understanding Technoculture through Qualitative Social Media. Kozinets, R. V. & Gambetti, R. (eds.). London: Routledge, p. 44-59 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  15. 2019
  16. Published

    Road bowling in Ireland: social space and the context of context

    O'Leary, K., Patterson, M. & O'Malley, L., 1/08/2019, In: Consumption, Markets and Culture. 22, 5-6, p. 598-616 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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