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Research

Dr Louise Hassan

Formerly at Lancaster University

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  1. 2011
  2. Published

    How emotions mediate the link between store-environmental cues, store-choice criteria, and marketing outcomes.

    Walsh, G., Shiu, E., Hassan, L. M., Michaelidou, N. & Beatty, S. E., 2011, In: Journal of Business Research. 64, 7, p. 737-744 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2012
  4. Published

    Investigating the drivers of consumer intention to buy manufacturer brands

    Walsh, G., Shiu, E. & Hassan, L., 2012, In: Journal of Product and Brand Management. 21, 5, p. 328-340 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2014
  6. Published

    Replicating, validating, and reducing the length of the consumer perceived value scale

    Walsh, G., Shiu, E. & Hassan, L., 03/2014, In: Journal of Business Research. 67, 3, p. 260-267 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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