Louise Hassan - Publications & Outputs - Research Portal

Dr Louise Hassan

Formerly at Lancaster University

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Published
Segmentation in social marketing: insights from the EU's antismoking campaign.
Walsh, G., Hassan, L. M., Shiu, E., Andrews, C. & Hastings, G., 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1165 26 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. & Hassan, L., 2012, In: Journal of Product and Brand Management. 21, 5, p. 328-340 13 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, G., Shiu, E. & Hassan, L., 03/2014, In: Journal of Business Research. 67, 3, p. 260-267 8 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review

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