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Maria Piacentini supervises 4 postgraduate research students. If these students have produced research profiles, these are listed below:

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Professor Maria Piacentini


Maria Piacentini

Lancaster University

Charles Carter Building



Tel: +44 1524 510686

Research overview

My research and teaching lie in the field of consumer behaviour, specifically focusing on consumers coping with marketplace challenges. From this theoretical position, my research has centred on contexts of public policy concern (e.g. vulnerable consumers; alcohol consumption; healthy eating). I have published my research in top international journals in both marketing/consumer behaviour and the social sciences, and my work is widely cited in a range of publications across both discipline areas. I am a member of various international and national scholarly networks, including the Transformative Consumer Research (TCR) network. I also co-chair the Consumer Research and Wellbeing Studies (CRAWS) network.

PhD supervision

I am interested in supervising PhD students in the broad area of consumption and social marketing, but particularly relating to young people and risky consumption behaviour.

Current Teaching

PhD Supervision:

Virginia Mwangi; Scott Jones; Apisara Khli-in


1999 PhD(Open University)

1999 PG Cert.(Strathclyde)

1991 BSc Hons(Strathclyde)

Current Research

Research Grants

‘Vulnerable Consumers’ with Susan Dunnett (Edinburgh) and Kathy Hamilton (Strathclyde) ESRC Seminar Series 

‘The Role and Significance of the High School Prom Among Low-Income Adolescents’ with Dr Peter Nuttall (Bath) and Dr Julie Tinson (Stirling) The British Academy (£10,000)

‘Psychology of Consumer Behaviour’ Awarded £12,337 by the Office of Fair Trading (commissioned research) (2007) Principal investigators: Maria Piacentini, Sally Hibbert and Margaret Hogg.

'Faifley Community Action on Food: Exploring The Potential For Community Development' Awarded £1,000 by Greater Glasgow Health Board (1999) Principal investigators Maria Piacentini, Sally Hibbert and Haya Al Dajani.

'Consumers’ perceptions of speciality coffees' Awarded £62,888 by Teaching Company Directorate and Matthew Algie & Co. (1998-2000) Principal investigators: A. Paterson (Bioscience) & M. Piacentini (Marketing), University of Strathclyde.

'Reducing Confectionery Sales at Checkouts' Awarded £6,855 by Lanarkshire Health Board (1997-8) Principal investigators: M.Piacentini, L. MacFadyen, D. Eadie (Marketing, University of Strathclyde)

Research Interests


Since joining Lancaster I have designed, developed and launched the highly successful MSc in Advanced Marketing Management (2003-4 launch). I am currently Head of Department in Marketing. I have extensive experience of teaching at both undergraduate and postgraduate level, and have a PG Certificate in Advanced Academic Studies (Strathclyde University).

Career Details

Professional Role

2014-2017 Head of Department of Marketing

2013-2014 Director of Research, Department of Marketing

2009-2011 Academic Co-ordinator, Period Quality Review (Nov 2011)

2003-2009; 2012 Programme Director, MSc Advanced Marketing Management


External Roles

External Examiner, UG Marketing, Edinburgh University (2017- )

External Examiner, UG Marketing, Glasgow University (2014-2017)

External Examiner, PG Marketing, Manchester Business School (2011-2014)

External Examiner, BA Marketing, Stirling University (2009-2012)

External Examiner MSc Marketing Management, Glasgow Caledonian University (2003-2007)

My Role

Director of Centre Consumption Insights

PhD Supervisions Completed

Hayley Cocker,  Andres Barrios, Fredah Mwiti, Liz McIver, Piya Ngamcharoenmongkol, Kath Hennell, Donal Rogan.


PhDs Examined

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