• Published

  Co-branding as a masstige strategy for luxury brands: Desirable or not?

  Quamina, L. T., Xue, M. T. & Chawdhary, R., 31/03/2023, In: Journal of Business Research. 158, 14 p., 113704.

  Research output: Contribution to Journal/Magazine › Journal article › peer-review

• Published

  ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

  Singh, J., Crisafulli, B., Quamina, L. T. & Xue, M., 1/10/2020, In: Journal of Business Research. 119, p. 464-480 17 p.

  Research output: Contribution to Journal/Magazine › Journal article › peer-review

• Published

  Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

  Xue, M. & Singh, J., 29/11/2019, Socially-responsible international business: critical issues and the way forward. Leonidou, L. C., Katsikeas, C. S., Samiee, S. & Leonidou, C. N. (eds.). Cheltenham: Edward Elgar, p. 232–260 29 p.

  Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

View all (7) »