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Oliver Schaer

Research student

Oliver Schaer

Lancaster University

Faraday Building

LA1 4YB

Lancaster

United Kingdom

Research overview

I am currently a research student at the Lancaster Centre for Forecasting at Lancaster University. My research focus on the aspects of business forecasting and marketing analytics. More specifically I am looking at incorporating data that stem from online sources such as search traffic, social shares or video views. I aim to build time series based forecasting models that can incorporate the nature of such information. 

Apart from that I am interested in machine learning, web analytics and marketing analytics in general.

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