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Home > Research > Researchers > Ronika Chakrabarti
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Current Postgraduate Research Students

Ronika Chakrabarti supervises 1 postgraduate research students. Some of the students have produced research profiles, these are listed below:

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Dr Ronika Chakrabarti

Lecturer

Charles Carter Building

Lancaster University

Bailrigg

Lancaster LA1 4YX

United Kingdom

Tel: +44 1524 510995

Location:

Research overview

I am interested in the following research areas:

- The role of Dynamics in Network Change 

- Market Making Practices and how Marketplaces are Organised

Research interests here lie within how markets are being shaped in extreme contexts at the Bottom of the Pyramid (BoP) / Subsistence Markets. With regard to developing a BoP agenda I seek to generate insights into, a) how BoP markets are constituted in practice b) how practices can better create and formulate BoP markets and c) how impact can be assessed and measured from calculative interventions in BoP markets. This research is linked to a larger scale project on the making and management of markets in degraded coastal islandscapes which seeks to have impact by potentially influencing policy development in relation to economic, social and environmental planning.

- Branding and the role of technology in marketing are of further interest.

Qualifications

BSc. Information Systems and Management (University of Leeds, School of Computing)

MSc. (Distinction) International Marketing Management (Leeds University Business School)

CIM Postgraduate Diploma in Marketing

PhD (Leeds University Business School)

Profile

I have worked in information system development for Shell UK Enterprise and as an international marketing consultant, where I delivered several consultancy projects for UK based companies within the Pharmaceutical sector, helping them to develop and design their international business strategies within Europe and emerging market economies in the East.

Current Teaching

Undergraduate
MKTG210 - Marketing Research. Module Leader for Qualitative Marketing Research.

Postgraduate

MKTG402 - Qualitative Research Methods: Researching Markets and Marketing (MSc Advanced Marketing Management).

This module explores the practical and theoretical issues of using qualitative research methodologies. 


MNGTG505 - Marketing (MSc. in Management). Module Leader, Dissertation Supervision and Project

Supervision: MSc Level in Advanced Marketing Management. Dissertation Supervision and Project Supervision.

Research Grants

Awarding Body: Lancaster University Management School Pump-Priming Grant

Research Area: An investigation into emergent practices in extreme BoP settings

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