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Home > Research > Researchers > Ronika Chakrabarti
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Research areas

Current Postgraduate Research Students

Ronika Chakrabarti supervises 1 postgraduate research students. Some of the students have produced research profiles, these are listed below:

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Dr Ronika Chakrabarti

Lecturer

Charles Carter Building

Lancaster University

Bailrigg

Lancaster LA1 4YX

United Kingdom

Tel: +44 1524 510995

Location:

Research overview

I am interested in Market Making Practices and how Marketplaces are Organised. Research interests lie within how markets are being shaped in extreme contexts at the Bottom of the Pyramid (BoP) / Subsistence Markets.

Branding, the role of technology and business marketing are of further interest.

Qualifications

BSc. Information Systems and Management (University of Leeds, School of Computing)

MSc. (Distinction) International Marketing Management (Leeds University Business School)

CIM Postgraduate Diploma in Marketing

PhD (Leeds University Business School)

Profile

I have worked in information system development for Shell UK Enterprise and as an international marketing consultant, where I delivered several consultancy projects for UK based companies within the Pharmaceutical sector, helping them to develop and design their international business strategies within Europe and emerging market economies in the East.

Current Teaching

Undergraduate
MKTG210 - Marketing Research. Module Leader for Qualitative Marketing Research.

Postgraduate
MNGTG505 - Marketing (MSc. in Management). Module Leader, Dissertation Supervision and Project Supervision. AMM - MSc. in Advanced Marketing Management. Dissertation Supervision and Project Supervision.

Research Grants

Awarding Body: Lancaster University Management School Pump-Priming Grant

Research Area: An investigation into emergent practices in extreme BoP settings

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