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Dr Ronika Chakrabarti

Senior Lecturer, Senior Lecturer (Associate Professor)

  1. 2019
  2. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In : Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to journalJournal article

  3. 2018
  4. Published

    Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector

    Agarwal, N., Chakrabarti, R., Brem, A. & Bocken, N., 05/2018, In : Journal of Business Research. 86, p. 234-244 11 p.

    Research output: Contribution to journalJournal article

  5. 2017
  6. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In : Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to journalEditorial

  7. Published

    Do luxury brands successfully entice consumers? the role of bandwagon effects

    Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R., 06/2017, In : International Marketing Review. 34, 4, p. 498-513 16 p.

    Research output: Contribution to journalJournal article

  8. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In : Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to journalJournal article

  9. 2016
  10. Published

    From market devices to market infrastructures

    Chakrabarti, R., Finch, J., Kjellberg, H., Lenborg, C. & Pollock, N., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  11. Published

    Myth, ideas and empowerment: exploring how market actors constitute, perform and dismantle the ‘Durga Puja'

    Chakrabarti, R. & Mason, K. J., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  12. Published

    The communication of goals by microfinance institutions

    Chakrabarti, R., Gau, R. & Portillo, R., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  13. 2015
  14. Published

    Can the pragmatist logic of inquiry inform consumer led market design

    Chakrabarti, R. & Mason, K. J., 2015, In : Advances in Consumer Research. 43, p. 212-217 6 p.

    Research output: Contribution to journalJournal article

  15. Published
  16. 2014
  17. Published

    Designing better markets for people at the BoP

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned markets: economic ordering for multiple values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  18. Published

    Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management

    Vanharanta, M., Chakrabarti, R. & Wong, P., 07/2014, In : Industrial Marketing Management. 43, 5, p. 760–768 9 p.

    Research output: Contribution to journalJournal article

  19. Published

    Market empowerment - for six days only: an exploration of the empowerment of market actors to constitute, perform and dismantle

    Chakrabarti, R. & Mason, K., 5/06/2014. 34 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  20. Published

    Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East

    Chakrabarti, R., Barnes, B., Berthon, P., Pitt, L. & Monkhouse, L., 01/2014, In : The International Journal of Human Resource Management. 25, 2, p. 317-340 24 p.

    Research output: Contribution to journalJournal article

  21. Published

    How representation and interventions frame public policy dialogues in subsistence markets

    Chakrabarti, R. & Araujo, L., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  22. Published

    Innovation in business networks the role of leveraging resources

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2014, In : Industrial Marketing Management. 43, p. 504-511 8 p.

    Research output: Contribution to journalJournal article

  23. 2013
  24. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In : Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to journalJournal article

  25. Published

    Network dynamics in the UK pharmaceutical network: a network-as-practice perspective

    Chakrabarti, R., Ramos, C. & Henneberg, S., 04/2013, In : Industrial Marketing Management. 42, 3, p. 356-371 16 p.

    Research output: Contribution to journalJournal article

  26. Published

    A process analysis of interactions and actors’ roles in unstable business networks

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  27. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In : Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to journalJournal article

  28. Published

    Market making at the bottom-of-the-pyramid

    Chakrabarti, R. & Mason, K. J., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  29. Published

    When outsourcing fragments: customer creativity and Technological Transmutations

    Pehlivan, E., Berthon, P. R., Pitt, L. F. & Chakrabarti, R., 2013, In : Production Planning and Control. 24, 4-5, p. 284-293 10 p.

    Research output: Contribution to journalJournal article

  30. 2012
  31. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  32. Published

    Gift giving and social emotions: experience as content

    Chakrabarti, R. & Berthon, P., 05/2012, In : Journal of Public Affairs. 12, 2, p. 154-161 8 p.

    Research output: Contribution to journalJournal article

  33. Published

    A networks-as-practice approach to dynamic changes in the UK pharmaceutical network

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  34. Published

    Changes dynamics in the UK pharmaceutical network

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  35. Published

    Innovating in business networks: the role of retailer brand development

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  36. 2011
  37. Published

    Distinguishing the Discerning Man: The Case of Dunhill

    Chakrabarti, R., 07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  38. Published

    Brand worlds from articulation to integration

    Berthon, P. R., Pitt, L. F., Chakrabarti, R. & Berthon, J. P., 2011, In : Journal of Advertising Research. 51, 1, p. 182-194 13 p.

    Research output: Contribution to journalJournal article

  39. Published

    Captive in Business Networks

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  40. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In : Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to journalJournal article

  41. Published

    Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India?

    Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  42. 2010
  43. Published

    Reward Orientation from an Indian Perspective

    Chakrabarti, R., 2010, Business Markets (ISBM) (Boston) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  44. Published

    The influence of intuitive expertise in transforming music industry relationships

    Chakrabarti, R. & Vanharanta, M., 2010, Industrial Marketing and Purchasing Group (IMP) (Budapest) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  45. Published

    The influence of intuitive expertise in transforming music industry relationships

    Vanharanta, M., Chakrabarti, R. & Wong, P., 2010.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  46. 2009
  47. Published

    Exploring strategies for motivational growth among international channel intermediaries in a rapidly developing economy

    Chakrabarti, R., Barnes, B. R., Pitt, L. F. & Berthon, P. R., 2009, Academy of International Business (AIB) South East Asia Regional Conference (Hong Kong) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  48. Published

    Investigating motivation among international channel intermediaries

    Chakrabarti, R., Barnes, B. R., Pitt, L. F. & Berthon, P. R., 2009, Academy of Marketing Annual Conference (Leeds) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  49. Published

    Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

    Hsiu-Yuan, T., Campbell, C., Farshid, M. & Chakrabarti, R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  50. 2008
  51. Published

    Trusting a white cloak: are they really wearing their heart upon their sleeve?

    Ghazisaeedi, M., Ashnai, B., Campbell, C. & Chakrabarti, R., 2008, Academy of Marketing Science Conference (Vancouver) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  52. 2007
  53. Published

    Quality management in business relationships: the role of brands in an open source environment

    Chakrabarti, R., Berthon, P. R., Watson, R. T. & Pitt, L. F., 2007, In : Total Quality Management and Business Excellence. 18, 8, p. 947-955 9 p.

    Research output: Contribution to journalJournal article

  54. Published

    The Internet's impact on B2B sales management: some Australian evidence

    Pitt, L. F., Barnes, B., Chakrabarti, R., Palihawadana, D., Ewing, M. T. & Leong, E., 2007, In : International Journal of Technology Marketing. 2, 4, p. 349-363 15 p.

    Research output: Contribution to journalJournal article

  55. 2006
  56. Published

    Motivation in buyer-seller relationship exchange: an international agent/distributor perspective

    Chakrabarti, R. & Barnes, B. R., 2006, Academy of Marketing Conference (Middlesex) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

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