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Research

Dr Sena Ozdemir

Senior Lecturer in Marketing

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  1. 2014
  2. Published

    International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies

    Eng, T-Y. & Ozdemir, S., 2014, In: Industrial Marketing Management. 43, 1, p. 32-44 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2016
  4. Published

    Brand origin and country of production congruity: Evidence from the UK and China

    Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2017
  6. Published

    The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

    Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In: Industrial Marketing Management. 64, p. 25-35 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. 2019
  8. Published

    Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

    Wang, Y., Kung, L. A., Gupta, S. & Ozdemir, S., 1/04/2019, In: British Journal of Management. 30, 2, p. 362-388 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Innovation in Sustainability Initiatives through Reverse Channels

    Gupta, S., Czinkota, M. & Ozdemir, S., 2/10/2019, In: Journal of Business-to-Business Marketing. 26, 3-4, p. 233-243 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. 2020
  11. Published

    Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 1/04/2020, In: Industrial Marketing Management. 86, p. 77-89 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    The effects of trust and peer influence on corporate brand: Consumer relationships and consumer loyalty

    Ozdemir, S., Zhang, S., Gupta, S. & Bebek, G., 1/09/2020, In: Journal of Business Research. 117, p. 791-805 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages

    Ozdemir, S., Kandemir, D., Eng, T. Y. & Gupta, S., 1/10/2020, In: Journal of Business Research. 119, p. 172-184 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability

    Eng, T-Y., Ozdemir, S., Gupta, S. & Kanungo, R., 1/11/2020, In: International Marketing Review. 37, 5, p. 945-976 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. 2021
  16. Published

    Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

    Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T-Y., 1/01/2021, In: Qualitative Market Research: An International Journal. 23, 4, p. 627-661 35 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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