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Dr Sena Ozdemir

Senior Lecturer in Marketing

  1. Chapter (peer-reviewed)
  2. Published

    Big Data and SMEs

    Sena, V. & Ozdemir, S., 4/09/2021, Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises. Pedersen, C. L., Lindgreen, A., Ritter, T. & Ringberg, T. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  3. Journal article
  4. Forthcoming

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 12/01/2024, (Accepted/In press) In: Technological Forecasting and Social Change.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. Published

    Stakeholder Diversity and Collaborative Innovation: Integrating the Resource-Based View with Stakeholder Theory

    Ozdemir, S., Fernandez de Arroyabe, J. C., Sena, V. & Gupta, S., 30/09/2023, In: Journal of Business Research. 164, 113955.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. Published

    Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation?

    Sena, V., Kanungo, R., Ozdemir, S., Yannopoulou, N. & Patel, P., 31/07/2023, In: British Journal of Management. 34, 3, p. 1184-1214 31 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  7. Forthcoming

    Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for Small and Medium-Sized Enterprises

    Gürbüz, M. Ç., Yurt, O., Ozdemir, S., Sena, V. & Yu, W., 18/09/2022, (Accepted/In press) In: Journal of Business Research.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  8. Published

    Message Framing in P2P Lending Relationships

    Huang, J., Sena, V., Li, J. & Ozdemir, S., 1/11/2021, In: Journal of Business Research. 122, p. 761-773 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

    Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T-Y., 1/01/2021, In: Qualitative Market Research: An International Journal. 23, 4, p. 627-661 35 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. Published

    International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability

    Eng, T-Y., Ozdemir, S., Gupta, S. & Kanungo, R., 1/11/2020, In: International Marketing Review. 37, 5, p. 945-976 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  11. Published

    Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages

    Ozdemir, S., Kandemir, D., Eng, T. Y. & Gupta, S., 1/10/2020, In: Journal of Business Research. 119, p. 172-184 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  12. Published

    The effects of trust and peer influence on corporate brand: Consumer relationships and consumer loyalty

    Ozdemir, S., Zhang, S., Gupta, S. & Bebek, G., 1/09/2020, In: Journal of Business Research. 117, p. 791-805 15 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  13. Published

    Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 1/04/2020, In: Industrial Marketing Management. 86, p. 77-89 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  14. Published

    Innovation in Sustainability Initiatives through Reverse Channels

    Gupta, S., Czinkota, M. & Ozdemir, S., 2/10/2019, In: Journal of Business-to-Business Marketing. 26, 3-4, p. 233-243 11 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  15. Published

    Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

    Wang, Y., Kung, L. A., Gupta, S. & Ozdemir, S., 1/04/2019, In: British Journal of Management. 30, 2, p. 362-388 27 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  16. Published

    The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

    Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In: Industrial Marketing Management. 64, p. 25-35 11 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  17. Published

    Brand origin and country of production congruity: Evidence from the UK and China

    Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  18. Published

    International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies

    Eng, T-Y. & Ozdemir, S., 2014, In: Industrial Marketing Management. 43, 1, p. 32-44 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  19. Editorial
  20. Published

    Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives

    Ozdemir, S. & Gupta, S., 31/08/2021, In: Industrial Marketing Management. 97, p. 134-144 11 p.

    Research output: Contribution to Journal/MagazineEditorialpeer-review

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