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Dr Veronika Koller

Reader in Discourse Studies

Veronika Koller

Lancaster University

County South



Tel: ++44 1524 5 94642

Research overview

Veronika Koller is interested in socio-cognitive approaches within critical discourse studies, specifically the role of metaphor in constructing identites and communicating ideologies. Her areas of expertise are health communication, corporate discourse, and language and sexuality. Veronika’s research includes work on metaphor and gender in business media discourse, images of community in lesbian discourses, the discourse of corporate branding, metaphor in end-of-life care as well as, most recently, the discourse of cancer charities.


Current Teaching

I currently teach on the following courses:

Discourse Analysis (LING 204)

Corporate Communication (LING 214)

Introduction to Discourse Studies (LING 442)

Discourse Analysis (LING 519)


I received my PhD in English Linguistics from the University of Vienna in 2003 (thesis on metaphors in business magazines). Before joining Lancaster University in 2004, I worked at the Department of English Business Communication at Vienna University of Economics and Business and also as assistant marketing manager at a medium-sized company in Vienna. I do occasional language consulting work for private and third sector clients.

Research Interests

In general, my research is in the area of cognitive critical discourse analysis, with a focus on analysing identity work in discourse. I have done research on corporate discourse and health communication in the public, private and third sectors, as well as on language and sexuality. A special research interest of mine is metaphor theory and analysis.

I am keen to develop and strengthen interdisciplinary links with researchers in the areas of healthcare and management.


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