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Research

Dr Xin Zhao

Senior Lecturer

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  1. 2024
  2. E-pub ahead of print

    Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange

    Liu, C-L., Kozinets, R., Patterson, A. & Zhao, X., 9/01/2024, (E-pub ahead of print) In: Journal of Consumer Research.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2022
  4. Published

    Family identity construction: an interpretation of the Lunar New Year's Eve dinner consumption ritual

    Xue, H., Zhao, X., Nikolay, P. & Qin, J., 24/06/2022, In: Journal of Contemporary Marketing Science. 5, 1, p. 29-48 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2018
  6. Published

    Marketing to Liminal Consumers: Migrant Workers as an Emerging Segment in Transitional Economies

    Chu, R., Fowler, J. G., Gentry, J. W. & Zhao, X., 1/12/2018, In: Journal of Macromarketing. 38, 4, p. 441-458 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  8. Published

    Gift giving within adult daughter-mother dyads

    Liu, C-L., Zhao, X. & Hogg, M. K., 17/09/2018, Gifts, Romance, and Consumer Culture. Minowa, Y. & Belk, R. (eds.). Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  9. 2017
  10. Published

    WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media

    Bai, Y., Zhao, X. & Cocker, H. L., 2017, North America - Advances in Consumer Research . Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth: Association for Consumer Research, 1024451. (NA - Advances in Consumer Research ; vol. 45).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  11. 2016
  12. Published

    Perpetual dispossession: an exploration of ownership without possession

    Hall, M. & Zhao, X., 2016, In: Advances in Consumer Research. 44, p. 299-303 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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