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Yuxin Bai

Research student

  1. 2017
  2. Published

    WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media

    Bai, Y., Zhao, X. & Cocker, H. L., 2017, North America - Advances in Consumer Research . Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth: Association for Consumer Research, 1024451. (NA - Advances in Consumer Research ; vol. 45).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNAbstract

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