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Consumers' self-image congruence with preferred clothing brand image

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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Publication date2007
Host publicationThe 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English