Background. This study explores the extent to which names are formed to serve the development of mental maps to enable efficient navigation of unfamiliar terrain, conducted within a simulated landscape.

Purpose. The primary aim of this study was to examine the semantic properties of spontaneous naming systems, and investigate their potential waypointing influence in personal route mapping.

Method. Participants were tasked with the exploration of a closed-environment in MINECRAFT to find a designated goal, and return to the starting point in as short a time as possible, verbalizing their active thought process throughout. All instances of names were recorded.

Results. The 12 participants created 61 names across 13 distinct sites. The environment had not been cultivated to predispose these points to be of interest, allowing a dedicated discussion of the factors that influence or are complemented by name-derived semantics. A strong negative correlation (−0.88) was found between the number of names generated and speed of task completion, which was calculated to be significant.

Conclusion.Name development is shown to play a role in efficient cognitive mapping, with consistent semantic developmental patterns identifiable, formed equally around interpreted poetics of a space and the observable physical form.