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Stories: how they are used and produced in market(ing) research

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date2006
Host publicationHandbook Of Qualitative Research Methods In Marketing
Place of PublicationCheltenham
PublisherEdward Elgar
Pages156-174
Number of pages19
ISBN (print)1845421000
<mark>Original language</mark>English