Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2005
Host publication	Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research