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SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK

Research output: Working paper

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Publication date2008
Place of PublicationLancaster University
PublisherThe Department of Marketing
<mark>Original language</mark>English

Publication series

NameMarketing Working Paper Series

Abstract

Firms face the challenge of developing learning capabilities that enable them to work as part of an effective business network. While an extensive literature examines learning capabilities within the firm little research examine the shared learning that occurs between networked firms. The paper explores how a manufacturer and businesses services provider learn to develop their supply network. Specifically, the paper investigates four areas of shared learning, central to supply network success and discusses the development of shared learning capabilities.