Mobile Digital Television (MDTV) has increasingly become one of the key topics of interest within the DTV industry. This has been particularly successful with regards to the definition and rollout of different content and service distribution standards such as DVB-H, DMB and several others. This is in contrast to the application layer (with regards to middleware and service creation) of the MDTV system, where research and development lags behind. This paper presents work that aims at integrating the service implementation reference, the Application Model (AM), in different MDTV standards by proposing a compatible MDTV service creation process that employs XHTML and Java ME on the service presentation layer; where interactive MDTV services are created using a semi-automated service development tool. With the implementation of this process, this paper aims at developing a universal open-standard environment as an enhancement to the MDTV service development, that on one hand enables more creative and design oriented people with little technical expertise to be involved in the service creation process and on the other hand speeds up the process of creating interactive MDTV services.