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Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published
Publication date2017
Host publicationCompetition in Higher Education Branding and Marketing: National and Global Perspectives
EditorsAntigoni Papadimitriou
PublisherPalgrave Macmillan
Pages197-219
Number of pages23
ISBN (electronic)9783319585277
ISBN (print)9783319585260
<mark>Original language</mark>English