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The art of business models

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published
Publication date2011
Number of pages0
<mark>Original language</mark>English
Event2nd EIASM Imagining Business Workshop - Segovia, Spain
Duration: 19/05/2011 → 20/05/2011

Conference

Conference2nd EIASM Imagining Business Workshop
Country/TerritorySpain
CitySegovia
Period19/05/11 → 20/05/11

Abstract

This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.