This paper investigates the media representation of sex work. Taking the case of the blogger Belle de Jour as a starting point, it considers sex blogging in the context of wider debates within feminist theory and cultural studies to consider under what circumstances experience becomes re-presented as authentic or otherwise in popular narratives of sex work. It engages with the layers of mystery and demystification, stigma and resistance that surround online narratives of sexual labour and to challenge the notion that accounts of sex work, need to be universally ‘representative’ in order to be heard.