Investigations into the possibility of improving the strength-ductility relation in a metastable β-titanium alloy (Ti-10V-2Fe-3Al) through plasticity induced transformation (PiTTi) have been carried out. Various heat treatments in the β and/or α+β condition were performed to study their influence on both the microstructure and solute partitioning, which eventually control the PiTTi effect. Stress induced martensite formation promoting such effect has been observed upon compression testing for β and β+(α+β) microstructures. The stress-strain curves exhibiting stress induced martensite show a ∼20% increase in strength, while still retaining a reasonable ductility level. Microstructural parameters such as grain size and solute concentration (especially V) in β have been related to the alloy's ability to exhibit PiTTi.