Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Publication date | 2015 |
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Host publication | Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress |
Editors | Ajay K. Manrai, H. Lee Meadow |
Publisher | Springer |
Pages | 44-47 |
Number of pages | 4 |
ISBN (electronic) | 9783319173566 |
ISBN (print) | 9783319173559 |
<mark>Original language</mark> | English |
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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Publisher | Springer |
ISSN (Print) | 2363-6165 |