Ethical Appraisal of Credit-Card Marketing Strategy - Research Portal

Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Published

Publication date	2017
Host publication	The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
Editors	Colin L. Campbell
Place of Publication	Cham
Publisher	Springer International Publishing
Pages	348-357
Number of pages	10
ISBN (electronic)	9783319500089
ISBN (print)	9783319500065
<mark>Original language</mark>	English

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (electronic)	2363-6173