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Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published
Publication date2009
<mark>Original language</mark>English
EventAsian Pacific Marketing Conference - Malaysia, United Kingdom
Duration: 9/12/200911/12/2009

Conference

ConferenceAsian Pacific Marketing Conference
Country/TerritoryUnited Kingdom
CityMalaysia
Period9/12/0911/12/09