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Formation of brand image in a cross-cultural context

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Publication date2004
Host publicationProceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna
EditorsPetr Chadraba, Reiner Springer
Place of PublicationVienna
PublisherVienna University of Economics and Business Administration, Institute of International Business
<mark>Original language</mark>English
Event12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe - Vienna, Austria
Duration: 2/12/20044/12/2004

Conference

Conference12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Country/TerritoryAustria
CityVienna
Period2/12/044/12/04

Conference

Conference12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Country/TerritoryAustria
CityVienna
Period2/12/044/12/04