Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2007
Host publication	36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research