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  • CCG Jan 10 2016

    Rights statement: © 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.

    Accepted author manuscript, 394 KB, PDF-document

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Opening up the NHS to market: using multimodal critical discourse analysis to examine the ongoing corporatisation of health care communication

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>2016
<mark>Journal</mark>Journal of Language and Politics
Issue number3
Volume15
Pages (from-to)288-302
Publication statusPublished
Early online date5/08/16
Original languageEnglish

Abstract

Since its implementation, the British Government’s controversial 2013 Health and Social
Care Act has had far-reaching effects on English health care provision, not least the creation
of 212 regional practitioner-led clinical commissioning groups (CCGs) which are now
responsible for much of the service provision across the country. Taking as an example the
website of one of these new commissioning groups, this study shows that multimodal critical
discourse analysis (MCDA) can reveal how health and social care matters are being
increasingly framed within a corporate and neoliberal set of ideas, values, identities and
social relations. Despite government assurances that the Act preserves the (non-commercial)
founding values of the NHS, our MCDA provides textual evidence of the influence of
neoliberal and commercial discourses operating across CCG websites, which appear to
prioritise corporate rather than the practical, day-to-day concerns of patients.

Bibliographic note

© 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.