Replication of routines and capabilities has been largely neglected in recent research. In this paper we present the current state of research on replication and suggest conceptualizing replication as a social practice. Replication as a social practice goes beyond knowledge transfer between a replicator and a replicatee and involves how routines and capabilities as well as the process of replication itself are constructed and shaped by multiple actors in the organization. Moreover, this perspective acknowledges the role of artefacts in the process of replication. Based on recent literature on routines and organizational rules we differentiate replication into three interrelated sub-practices: rule (re-) creation, rule translation and rule performance. The theoretical framework suggested in this paper has several significant theoretical implications for research on replication. In addition, we point out important research design implications for future empirical research.