Home > Research > Publications & Outputs > The interpretation of financial services advert...
View graph of relations

The interpretation of financial services advertising and positioning by low income consumers

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published
Close
Publication date2002
Host publicationProceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English