Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
| Publication date | 2004 |
|---|---|
| Host publication | Rethinking Marketing: Developing a New Understanding of Markets |
| Editors | Håkan Håkansson, Debbie Harrison, Alexandra Waluszweski |
| Place of Publication | Chichester |
| Publisher | John Wiley and Sons Ltd |
| Pages | 207-228 |
| Number of pages | 22 |
| ISBN (print) | 0-470-02147-0 |
| <mark>Original language</mark> | English |