Country-of-origin effect on Pakistani consumers’ purchasing decisions

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Publication date	2004
<mark>Original language</mark>	English
Event	British Academy of Management Annual Conference - St Andrews, United Kingdom Duration: 30/08/2004 → 1/09/2004

Conference	British Academy of Management Annual Conference
Country/Territory	United Kingdom
City	St Andrews
Period	30/08/04 → 1/09/04

Research