Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Publication date | 2/12/2015 |
---|---|
Host publication | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing |
Editors | Colin Campbell, Junzhao (Jonathon) Ma |
Place of Publication | Cham |
Publisher | Springer |
Pages | 806-809 |
Number of pages | 4 |
ISBN (electronic) | 9783319241845 |
ISBN (print) | 9783319241821 |
<mark>Original language</mark> | English |
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) |
---|---|
Publisher | Springer |
ISSN (Print) | 2363-6165 |
ISSN (electronic) | 2363-6173 |