Research output: Contribution to Journal/Magazine › Journal article
<mark>Journal publication date</mark> | 2015 |
---|---|
<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 7-8 |
Volume | 31 |
Number of pages | 9 |
Pages (from-to) | 765-773 |
Publication Status | Published |
Early online date | 2/04/15 |
<mark>Original language</mark> | English |