This article discusses the geographical flows of the global knowledge economy and their unstable
and rapidly changing nature. We use the development of activities in ICT (information and
communication technology) in India and its connections to Sweden to illustrate changes in
international business. The article explores the ways in which transformations in geography and spatial relations, politics and management are causes and effects of rapid and profound transformations in the global economy. The transformations we illustrate provide reasons to reconsider the conventional idea of uneven power relations in the world, between the stronger “global North” and the weaker “global South”. Firms based in the global South and in India develop their organizations and capabilities to compete for market share worldwide, and on the same basis as firms based in the global North.