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Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia

Research output: Contribution to journalJournal article

Published
  • B Ashnai
  • M Smirnova
  • P Naudé
  • S Henneberg
  • S Mouzas
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<mark>Journal publication date</mark>2010
<mark>Journal</mark>Industrial Marketing Management
Publication statusPublished
Original languageEnglish