In 2006, we reported lessons from two years experience with pervasive displays [4]. These experiences helped shape the development of the e-Campus platform that now includes 50 networked displays in a variety of residential, office and public spaces at Lancaster University. e-Campus has been running continuously as a research testbed for more than ten years and is now adopted as the University's primary digital signage platform. This represents the completion of its transition from a pure research platform to a system that must truly function as both a signage service and research testbed.