This paper reports research findings from a project funded by the European Commission. The research used case studies and surveys to identify gaps between Europe and China in the level of Internet adoption in fresh-produce supply chains. The project reveals barriers to Internet adoption in China in this industry, and employs a transnational knowledge transfer approach to reduce these barriers. In a wider context, the paper analyses the features involved in this knowledge transfer from a knowledge management perspective. Specifically, it outlines the main activities, key actors and the transfer stages involved. The insights gained help further our understanding of knowledge transfer in transnational contexts. The implications of these findings for academia, managers and policy makers are summarized.