The use of Rapid Manufacturing (RM) in a mass scale depends on a sustainable business model. The context of RM functionality can be segmented into two scenarios: Scenario 1 being the potential of RM to manufacture products with complex design. Scenario 2 presents that, once identified, if a product is viable to be produced using RM technologies, then how would the supply and demand paradigm work? This paper tries to answer these questions through the means of an e-business platform for RM products. The principle function of the platform is to electronically settle the supply and demand over a virtual trading system.