Customer behaviour influence on brand valuation: a cultural aspect

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2007
Host publication	The 3rd International Conference on Business, Management and Economics (ICBME) (Ismir) - 2007
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research