Copyless ads: the impact of complex advertising images on attitude toward the advertisement

Home > Research > Publications & Outputs > Copyless ads: the impact of complex advertising...

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2006
<mark>Journal</mark>	European Advances in Consumer Research
Volume	7
Number of pages	8
Pages (from-to)	51-58
Publication Status	Published
<mark>Original language</mark>	English

Research