Proceedings of the 1998 annual conferences of the Academy of Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	1998
Host publication	Academy of Marketing Annual Conference (Sheffield University) - 1998
Place of Publication	N/A
Publisher	unknown
Pages	628-629
Number of pages	2
<mark>Original language</mark>	English

Research