Three arguments are made based on the analysis of science exhibitions. First,sufficiently refined techniques of spatial analysis allow us to model the impact oflayout upon visitors' paths, even in moderately sized open plans which allow almostrandom patterns of movement and relatively unobstructed visibility. Second, newlydeveloped or adapted techniques of analysis allow us to make a transition frommodeling the mechanics of spatial movement (the way in which movement is affectedby the distribution of obstacles and boundaries), to modeling the manner in whichmovement might register additional aspects of visual information. Third, theadvantages of such purely spatial modes of analysis extend into providing us with asharper understanding of some of the pragmatic constrains within which exhibitioncontent is conceived and designed.