The Effect of Internet Users’ Information Processing Strategy on Brand Attitude

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2006
Host publication	Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria
<mark>Original language</mark>	English

Research