Differentiated gender roles in adulthood are rooted in one's gender role socialization. In order to understand the persistence of gender inequalities in the domestic sphere, we need to examine the gendered patterns of children's housework time. Although researchers have identified behavior modeling as a major mechanism of gender role reproduction and characterized gender socialization as a contextually embedded process, few have investigated contextual variation in behavior modeling, particularly in non-Western developing countries. Analyzing data from the China Family Panel Studies 2010, the author examined the differences in behavior modeling between boys and girls age 10–15 from 2-parent families (N = 1,903) in rural and urban China. The results revealed distinctive gendered interplays in the way parental housework and employment behavior helps shape children's housework time. This analysis is a crucial illustration of how the distinctive sociocultural contexts of rural and urban China moderate the effects of housework-behavior modeling on intergenerational gender role socialization.